Communication research methods in postmodern culture : a revisionist approach

著者

書誌事項

Communication research methods in postmodern culture : a revisionist approach

Larry Z. Leslie

Allyn & Bacon, c2010

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注記

Includes bibliographical references (p. 229-237) and index

内容説明・目次

内容説明

Communication Research Methods in Postmodern Culture explores communication research from a postmodern perspective while retaining key qualitative and quantitative research methods. The author uses easy-to-understand language to incorporate new research methods inspired by contemporary culture and includes review questions and suggested activities designed to help readers understand and master communication research. The blend of new and traditional methods creates a book appropriate to the study of communication in an increasingly complex cultural environment.

目次

Section I - Foundations Chapter 1 Introduction A Backward Glance A Postmodern Primer What Is Communication? Why Research? Communication Research Evaluating and Restructuring Our Research Practices Postmodernism and Communication Research Chapter 2 Knowledge, Culture, and Research Some Important Philosophy Some Essential History Additional Factors to Consider What About Communication Research? A New Research Outlook Postmodern Application of Research Results The Communication Process Research Ethics Federal Regulations Chapter 3 Getting Started Basic Terminology Research Guidelines Chapter 4 Designing a Research Study The Flowchart Process Section II - Methodologies Chapter 5 Focus Group Research Definition and Uses A Postmodern Perspective Advantages and Disadvantages Basics Logistics Conducting the Session Solving Potential Problems Analyzing the Data Addressing the Research Questions Evaluating the Study Writing the Report Chapter 6 Survey Research Definition and Uses A Postmodern Perspective Issues and Problems Basics Chapter 7 Historical Research Definition and Uses A Postmodern Perspective Basics Using Quality Sources Developing a Detailed Plan Logistics Data Gathering Analyzing the Data Addressing the Research Questions Evaluating the Study Writing the Report The Case Study Method A Brief Overview Chapter 8 Oral History by Kim Golombisky Important Examples A Postmodern Perspective Definitions and Uses Issues and Problems Design Execution Analysis Chapter 9 Text Analysis Part I-Content Analysis by Timothy E. Bajkiewicz Part II-Reader-Response Part III-Deconstruction Deconstruction in Action: An Example Chapter 10 Feminist Methodology by Kim Golombisky An Easy Fit A Postmodern Perspective Definitions Uses Problems and Issues Implementation Section III - Writing the Research Report Chapter 11 Writing Style What Is Writing Style? Scholarly Style APA Style MLA Style Chicago Style Chapter 12 Report Format Why Write a Report? Who Is the Audience? The Traditional Format A Specialized Format A Section-By-Section Explanation Some Likely Variations SECTION IV-APPLICATIONS Chapter 13 An Individual Research Proposal Rationale The Individual Research Proposal Your Research Proposal Topic The Individual Research Project Chapter 14 A Group Research Project Rationale Procedure Group Evaluation

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