Marketing research : an applied orientation

Author(s)

• Malhotra, Naresh K.

Bibliographic Information

Marketing research : an applied orientation

Naresh K. Malhotra

Prentice Hall, c2010

6th ed

Note

Includes bibliographical references and index

• NCID: BA90829010
• ISBN:
  • 9780136085430
• LCCN: 2009011023
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J. ; Tokyo
• Pages/Volumes: xxxi, 897 p.
• Size: 29 cm
• Classification:
  • LCC : HF5415.2
  • DC22 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research
  • LCSH : Marketing research -- Methodology