Visual language for designers : principles for creating graphics that people understand

著者

• Malamed, Connie

書誌事項

Visual language for designers : principles for creating graphics that people understand

Connie Malamed

Rockport Publishers, c2009

注記

Bibliography: p. 228

内容説明・目次

内容説明

Normal0MicrosoftInternetExplorer4Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power. In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers explains how to achieve quick and effective communications. It presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations. Includes: -How to organize graphics for quick perception -How to direct the eyes to essential information -How to use visual shorthand for efficient communication -How to make abstract ideas concrete -How to best express visual complexity -How to charge a graphic with energy and emotion

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA9083036X
• ISBN:
  • 9781592535156
• LCCN: 2008052335
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Beverly, Mass.
• ページ数/冊数: 240 p.
• 大きさ: 29 cm
• 分類:
  • LCC : NC997
  • DC22 : 741.601/9
• 件名:
  • LCSH : Commercial art
  • LCSH : Graphic arts
  • LCSH : Visual communication