Contemporary advertising

Author(s)

• Arens, William F.
• Weigold, Michael F.
• Arens, Christian

Bibliographic Information

Contemporary advertising

William F. Arens, Michael F. Weigold, Christian Arens

（McGraw-Hill higher education）

McGraw-Hill Irwin, c2009

12th ed

Note

Includes bibliographical references (p. 668-686) and indexes

Details

• NCID: BA90836854
• ISBN:
  • 9780073381077
• LCCN: 2008036086
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xlii, 724 p.
• Size: 29 cm
• Classification:
  • LCC : HF5821
  • DC22 : 659.1
• Subject Headings:
  • LCSH : Advertising
• Parent Bibliography ID:
  • BA48476896