Big strategies for small business : exceptional projects in Europe
著者
書誌事項
Big strategies for small business : exceptional projects in Europe
（Landscape of knowledge）
Palgrave Macmillan, 2009
- : hardback
- タイトル別名
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Strategien des Handwerks
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注記
"Commissioned by Landschaft des Wissens"
Includes bibliographical references (p. 325-332)
内容説明・目次
内容説明
A new look at models of cooperation for trades of the future. Using seven in-depth case studies, this book looks at how globalization affects the competitiveness of small businesses. It explores the opportunities that are open to them today, and the successful strategies and models that promote development.
目次
Trades and Strategy: Trades of the Future Trades and Form: Werkraum Bregenzerwald Trades and Network Management: Tectonet Trades and Tourism: Bornholm Trades and Technology: Massschuh.de Trades and the Revitalisation of Old Knowledge: Bleu de Lectoure Trades and Marketing: The Friuli Chair Cluster Trades and Training: The Petajavesi Felt Center Trades and Europe: The Union of Small Businesses?
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