Global marketing : foreign entry, local marketing, & global management

Author(s)

• Johansson, Johny K.

Bibliographic Information

Global marketing : foreign entry, local marketing, & global management

Johny K. Johansson

（McGraw-Hill higher education）

McGraw-Hill Irwin, c2009

5th ed

Other Title

Global marketing : foreign entry, local marketing, and global management

Note

Includes bibliographical references and indexes

Details

• NCID: BA91052485
• ISBN:
  • 9780073381015
• LCCN: 2008039034
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xix, 662 p.
• Size: 29 cm
• Classification:
  • LCC : HF1416
  • DC22 : 658.8/4
• Subject Headings:
  • LCSH : Export marketing
  • LCSH : Export marketing -- Management
• Parent Bibliography ID:
  • BA48476896