Building a healthy business : for massage and alternative healthcare practices

著者

    • Saeger, Jan L.
    • Rudolph, Lewis S.

書誌事項

Building a healthy business : for massage and alternative healthcare practices

Jan L. Saeger, Lewis S. Rudolph

(Massage therapy series)(McGraw-Hill higher education)

McGraw Hill Higher Education, c2010

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注記

Includes bibliographical references (p. 209-211) and index

内容説明・目次

内容説明

Many students in health care and healing arts curriculums, including massage therapy, physical therapy, chiropractic, homeopathy, athletic or personal training, naturopathy, acupuncture, Reiki, and many more, possess a strong desire to help others but do not know how to create and maintain a thriving practice. Building a Healthy Business: For Massage and Alternative Practices by authors Jan Saeger and Lewis Rudolph gives students of any age the tools needed to start and grow a successful business.

目次

Part One: Starting in the Business World Chapter 1-Building a Strong Foundation Chapter 2-Creating a Mission Statement Chapter 3-Setting Goals Chapter 4-Evaluation and Application of Your Goals Chapter 5-Putting Together a Team Part Two: Living in the Business World Chapter 6-Budgeting Chapter 7-Customer, Locations and Service Provided Chapter 8-Buisness Layout and Look Chapter 9-The Legal Aspects Chapter 10-Getting Help Chapter 11-Success Through Ethics Chapter 12-Ethical Business Practices Chapter 13-Marketing Your Business Chapter 14-Financial Policies Chapter 15-Additional Business Policies Chapter 16-Medical Documentation Chapter 17-Accounting Part Three: Enjoying the Fruits of Your Labor Chapter 18-Enjoying the Fruits of Your Labor Appendix A-State-by-State Resource Guide Appendix B-Web Resource Guide Appendix C-Business Plan Appendix D-References and Resources Appendix E- Sample Forms Glossary Index

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