The dynamics of mass communication : media in the digital age
著者
書誌事項
The dynamics of mass communication : media in the digital age
（McGraw-Hill higher education）
McGraw-Hill, c2009
10th ed
- : International ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age and brings students up-to-date on the latest developments in mass communication, including iPods, blogs, broadband TV channels, user-generated content such as YouTube, social networking sites, and Web 2.0.
目次
Part I: The Nature and History of Mass Communication Chapter 1: Communication: Mass and Other Forms Chapter 2: Perspectives on Mass Communication Chapter 3: Historical and Cultural Context
Part II: Media Chapter 4: Newspapers Chapter 5: Magazines Chapter 6: Books Chapter 7: Radio Chapter 8: Sound Recording Chapter 9: Motion Pictures Chapter 10: Broadcast Television Chapter 11: Cable, Satellite and Internet Television Chapter 12: The Internet and the World Wide Web
Part III: Specific Media Professions Chapter 13: New Gathering and Reporting Chapter 14: Public Relations Chapter 15: Advertising
Part IV: Regulation of the Mass Media Chapter 16: Formal Controls: Laws, Rules, Regulations Chapter 17: Ethics and Other Informal Controls
Part V: Impact of the Media Chapter 18: The Global Village: International and Comparative Media Systems Chapter 19: Social Effects of Mass Communication Glossary Index
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