Entrepreneurship for scientists and engineers

Bibliographic Information

Entrepreneurship for scientists and engineers

Kathleen Allen

(Entrepreneurship series)

Prentice Hall, c2010

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Includes bibliographical references and index

Description and Table of Contents

Description

For science and engineering students at both the graduate and undergraduate level who are considering entrepreneurship as a career path. Essential business lessons for turning today's scientists and engineers into entrepreneurs in new technology companies. In today's global and interconnected world, students with a science or engineering background have ample opportunity to mesh their technical know-how with the free market. Yet, these same students lack the basic business skills to make competent business decisions. This book seeks to make students' first experience with entrepreneurship interesting and useful.

Table of Contents

Part 1: Technology Entrepreneurship for Scientists and Engineers Chapter 1: Scientists and Engineers as Entrepreneurs Chapter 2: Recognizing and Screening Technology Opportunities Chapter 3: Designing and Developing a Technology Start-up Chapter 4: Building an Effective Team Part 2: Developing and Protecting Intellectual Property Chapter 5: The Concept of Intellectual Property Chapter 6: Patent and Trademark Strategy Part 3: Technology Entrepreneurship Strategy Chapter 7: High Technology Product Development Strategies Chapter 8: Technology Transition and Entry Strategies Chapter 9: Technology Adoption Patterns and Marketing Strategy Part 4: Start-up Financial Strategy Chapter 10: The Business Model Chapter 11: Funding the Technology Start-up Chapter 12: Funding Growth Chapter 13: Technology Valuation

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