Taming the search-and-switch customer : earning customer loyalty in a compulsion-to-compare world

著者

• Griffin, Jill

書誌事項

Taming the search-and-switch customer : earning customer loyalty in a compulsion-to-compare world

Jill Griffin

Jossey-Bass, c2009

1st ed

• : cloth

注記

Includes bibliographical references and indexes

• NII書誌ID(NCID): BA91127245
• ISBN:
  • 9780470345047
• LCCN: 2008050160
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: San Francisco, CA
• ページ数/冊数: xiv, 274 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.5
  • DC22 : 658.8/12
• 件名:
  • LCSH : Customer relations
  • LCSH : Customer loyalty
  • LCSH : Customer services