Eating the big fish : how challenger brands can compete against brand leaders

Author(s)

• Morgan, Adam

Bibliographic Information

Eating the big fish : how challenger brands can compete against brand leaders

Adam Morgan

Wiley, c2009

2nd ed

• : cloth

Note

Includes bibliographical references (p. 315-319) and index

Details

• NCID: BA91130771
• ISBN:
  • 9780470238271
• LCCN: 2008022827
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken, N.J.
• Pages/Volumes: xxiv, 336 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.15
  • DC22 : 658.8/27
• Subject Headings:
  • LCSH : Product management
  • LCSH : Brand name products -- Management
  • LCSH : New products