Twitter power : how to dominate your market one tweet at a time

著者

    • Comm, Joel

書誌事項

Twitter power : how to dominate your market one tweet at a time

Joel Comm

Wiley, c2009

大学図書館所蔵 件 / 全4件

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注記

Includes index

内容説明・目次

内容説明

Get the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages called 'tweets' that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning. In "Twitter Power", Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. "Twitter Power" is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. "Twitter Power" features a foreword by Tony Robbins.

目次

Foreword. Preface. Introduction: What can Twitter do for You? Chapter 1. An Introduction to the Social Media Landscape. Chapter 2. What Is Twitter and Why Is It So Powerful? Chapter 3. Getting Started the Right Way On Twitter. Chapter 4. Building a Following on Twitter. Chapter 5. The Art of the Tweet. Chapter 6. The Magic of Connecting with Customers on Twitter. Chapter 7. Leveraging Twitter for team Communication. Chapter 8. Using Twitter to Help Build Your Brand. Chapter 9. Leveraging the Power of Twitter to Drive behavior in Your Followers. Chapter 10. Beyond Twitter.com: Third-Party Tools You Will Want to Know. Chapter 11. Building Powerful Solutions on top of the Twitter Platform. Chapter 12. Play Nice: Legal Considerations. Chapter 13. Putting It All together: A 30=Day Plan for Dominating Twitter. Chapter 14. Power Twitterers. Conclusion. Directory of Twitterers. Other Books by Joel Comm Index.

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