International marketing

Author(s)

• Czinkota, Michael R.
• Ronkainen, Ilkka

Bibliographic Information

International marketing

Michael R. Czinkota, Ilkka A. Ronkainen

South-Western Cengage Learning, c2010

9th ed

Note

Includes indexes

Description and Table of Contents

Description

INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world!

by "Nielsen BookData"

Details

• NCID: BA9116465X
• ISBN:
  • 9781439040584
• LCCN: 2009929199
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Mason [Ohio]
• Pages/Volumes: xxviii, 699, 24 p.
• Size: 29 cm
• Classification:
  • LCC : HF1416
  • DC22 : 658.8/4
• Subject Headings:
  • LCSH : Export marketing