Politicking online : the transformation of election campaign communications

著者

    • Panagopoulos, Costas

書誌事項

Politicking online : the transformation of election campaign communications

edited by Costas Panagopoulos

Rutgers University Press, c2009

  • : hc
  • : pbk

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注記

Includes bibliographical references and index

内容説明・目次

内容説明

Of the many groundbreaking developments in the 2008 presidential election, the most important may well be the use of the Internet. In Politicking Online contributors explorethe impact of technology for electioneering purposes, from running campaigns andincreasing representation to ultimately strengthening democracy. The book reveals how social networking sites such as MySpace and Facebook are used in campaigns along withe-mail, SMS text messaging, and mobile phones to help inform, target, mobilize, and communicate with voters.While the Internet may have transformed the landscape of modern political campaigns throughout the world, Costas Panagopoulos reminds readers that officials and campaign workers need to adapt to changing circumstances, know the limits of their methods, and combine new technologies with more traditional techniques to achieve an overall balance.

目次

Preface and Acknowledgments Technology and the Modern Political Campaign Part I: Candidate Websites The Technological Development of Candidate Websites Closing Gaps, Moving Hurdles Trickle-Down Technology? Do Campaign Websites Really Matter in Electoral Civic Engagement? Part II: Technology and Voter Mobilization Clicking for Cash The Impact of Email Campaigns on Voter Mobilization Mobilizing the Mobiles Online Political Advertising Part III: International Perspectives "Under Construction" Mobile Democracy Part IV: The Latest Developments Bloggers at the Gates Voters, MySpace, and YouTube "Friend" the President The Political Impact of Facebook Conclusion Notes on contributors Index

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