Basic marketing research

Author(s)

• Churchill, Gilbert A.
• Brown, Tom J.
• Suter, Tracy A.

Bibliographic Information

Basic marketing research

Gilbert A. Churchill, Jr., Tom J. Brown, Tracy A. Suter

South-Western, Cengage Learning, c2010

7th ed

• : student ed. pkg

Note

"Student edition pkg ISBN 13: 9781439041390"--T.p. verso

Accompanied by 2 Qualtrics printed access cards

Includes bibliographical references and index

Details

• NCID: BA91340107
• ISBN:
  • 9781439041390
• LCCN: 2009922268
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Mason, Ohio
• Pages/Volumes: xxvi, 594 p.
• Size: 29 cm
• Classification:
  • DC22 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research