Consumer-driven demand and operations management models : a systematic study of information-technology-enabled sales mechanisms

著者

    • Netessine, Serguei
    • Tang, Christopher S.

書誌事項

Consumer-driven demand and operations management models : a systematic study of information-technology-enabled sales mechanisms

edited by Serguei Netessine, Christopher S. Tang

(International series in operations research & management science, 131)

Springer, c2009

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注記

Includes bibliographical references and index

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