The global corporate brand book

Author(s)

• Morley, Michael

Bibliographic Information

The global corporate brand book

Michael Morley

Palgrave Macmillan, 2009

Note

Includes bibliographical references and index

Details

• NCID: BA91377209
• ISBN:
  • 9781403996633
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Basingstoke
• Pages/Volumes: xvii, 230 p.
• Size: 24 cm
• Classification:
  • DC22 : 658.827
  • DC : 658.8
• Subject Headings:
  • LCSH : Business names
  • LCSH : Corporate image