BUSN
Author(s)
Bibliographic Information
BUSN
South-Western Cengage Learning, c2009-
Student ed
- [1], 2008-2009 ed. : student ed. with pac
- 2, 2009-2010 ed. : student ed. with pac
- 6 : student ed. + printed access card
- 8 : student ed. + printed access card
- 11
- Other Title
-
BUSN 2008-2009
BUSN : introduction to business
Available at 4 libraries
-
Library, Doshisha Women's College of Liberal Arts田
8 : student ed. + printed access cardZ335||K9413||8WA;1582026218,
6 : student ed. + printed access cardZ335||K9413||6WA;1682005307 -
Ritsumeikan University Main Library
[1], 2008-2009 ed. : student ed. with pac21000313890,
2, 2009-2010 ed. : student ed. with pac22000267944
Note
Description based on: 2
Cover title
Other title from t.p. verso
Subtitle of 11: Introduction to business
"4 LTR Press : introduction to business"--Cover of v. 8
Statement of responsibility of v. 6: Marce Kelly, Jim McGowen, Chuck Williams
Statement of responsibility of v. 8, 11: Marce Kelly and Chuck Williams
Each vols. accompanied by an access code to online study tools
Includes index
Description and Table of Contents
- Volume
-
[1], 2008-2009 ed. : student ed. with pac ISBN 9780324569896
Description
Student tested and faculty approved, BUSN breaks new ground in the Introduction to Business market, delivering a riveting design that captivates students and powerful resources that save instructors valuable time. Written by longtime Intro to Business instructors who know firsthand the needs of today's instructors and students, this unique first edition provides a more student-focused--less linear--learning model that truly engages students. Its traditional material is presented in a vibrant, very nontraditional format. More "casual magazine" than "formal textbook," this lively design will intrigue and inspire students by incorporating less dense textual material and a more visual presentation of key concepts. The graphics, page layout, and design speak specifically to today's students, enticing them to keep turning the pages. Streamlined and well balanced, the text covers all core Introduction to Business topics in a succinct 18 chapters--including a unique chapter on Business Communications. In addition, the text is unrivaled in its cohesive integration of text and supplements. Robust resources--including an extremely interactive website--help students learn to study, communicate verbally and in writing, and master chapter concepts. Helping you keep students motivated in the classroom--even if they're not business majors--BUSN provides the most efficient instructor tools available, including a syllabus builder and database of instructional material. With BUSN, your students will be prepared and engaged.
- Volume
-
2, 2009-2010 ed. : student ed. with pac ISBN 9780324581881
Description
Discover the vibrant energy and challenging excitement found in business today within the engaging, magazine-style pages of Kelly/McGowen's BUSN 2E. Designed specifically for today's learners, BUSN promises to keep the reader turning page after page with a streamlined, riveting design that presents all of the core Introduction to Business topics in only 18 succinct chapters, including a unique chapter on Business Communications. Much more than just another textbook, BUSN 2E directly connects today's reader with what's happening in business today and how it will affect them, whether they are a business major or have other plans. This second edition provides a more reader-focused, less linear, proven learning model, still all at a reader-friendly price. Written by long-time business instructors and developed with first-hand input from today's students, the eye-catching presentation focuses on the business principles most important to the learner's success with less reading, more visuals and manageable chunks of information that ensure the reader understands the concepts on each page. Memorable examples from today relate the business topics to every day life and career success.
Numerous resources tightly integrated with the text, including an interactive website and the latest news feeds, help sharpen business, study, and communication skills while keeping readers motivated and excited about business today.
Table of Contents
Part One: THE BUSINESS ENVIRONMENT. 1. Business Now: Change is the Only Constant. 2. Economics: The Framework for Business. 3. The World Marketplace: Business without Borders. 4. Business Ethics and Social Responsibility: Doing Well by Doing Good. 5. Business Communication: Creating and Delivering Messages that Matter. Part Two: CREATING A BUSINESS. 6. Business Formation: Choosing the Form that Fits. 7. Small Business and Entrepreneurship: Economic Rocket Fuel. Part Three: FINANCING A BUSINESS. 8. Accounting: Decision Making By the Numbers. 9. Finance: Acquiring and Using Funds to Maximize Value. 10. Securities Markets: Trading Financial Resources. Part Four: MARKETING A BUSINESS. 11. Marketing: Building Profitable Customer Connections. 12. Product Strategy: Delivering More Value. 13. Distribution and Pricing: Right Product, Right Person, Right Place, Right Price. 14. Marketing Promotion: Delivering High-Impact Messages. Part Five: MANAGING A BUSINESS. 15. Management Motivation and Leadership: Bringing Business to Life. 16. Human Resource Management: Building a Top-Quality Workforce. 17. Managing Information and Technology: Finding New Ways to Learn and Link. 18. Operations Management: Putting it All Together. Online Appendices. Appendix 1: Labor Unions and Collective Bargaining. Appendix 2: Business Law.
- Volume
-
11 ISBN 9781337407137
Description
Learn Business YOUR Way with BUSN! BUSN's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, BUSN MindTap allows you to learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards and practice quizzes. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, you'll know where you need to focus your efforts. And the MindTap Green Dot will charge your confidence along the way. When it's time to study, everything you've flagged or noted can be gathered into a guide you can organize.
by "Nielsen BookData"