Place branding : glocal, virtual and physical identities, constructed, imagined and experienced

著者

• Govers, Robert
• Go, Frank M.

書誌事項

Place branding : glocal, virtual and physical identities, constructed, imagined and experienced

Robert Govers and Frank Go

Palgrave Macmillan, 2009

注記

Includes bibliographical references (p. 290-308) and indexes

詳細情報

• NII書誌ID(NCID): BA91411668
• ISBN:
  • 9780230230736
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Basingstoke
• ページ数/冊数: xiv, 324 p.
• 大きさ: 24 cm
• 分類:
  • DC22 : 338.47910688
• 件名:
  • LCSH : Place marketing
  • LCSH : Tourism -- Marketing
  • LCSH : Place marketing -- United Arab Emirates -- Dubai -- Case studies
  • LCSH : Tourism -- United Arab Emirates -- Dubai -- Case studies