Place branding : glocal, virtual and physical identities, constructed, imagined and experienced

Author(s)

• Govers, Robert
• Go, Frank M.

Bibliographic Information

Place branding : glocal, virtual and physical identities, constructed, imagined and experienced

Robert Govers and Frank Go

Palgrave Macmillan, 2009

Note

Includes bibliographical references (p. 290-308) and indexes

Details

• NCID: BA91411668
• ISBN:
  • 9780230230736
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Basingstoke
• Pages/Volumes: xiv, 324 p.
• Size: 24 cm
• Classification:
  • DC22 : 338.47910688
• Subject Headings:
  • LCSH : Place marketing
  • LCSH : Tourism -- Marketing
  • LCSH : Place marketing -- United Arab Emirates -- Dubai -- Case studies
  • LCSH : Tourism -- United Arab Emirates -- Dubai -- Case studies