Wall Street to main street : Charles Merrill and middle-class investors

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Bibliographic Information

Wall Street to main street : Charles Merrill and middle-class investors

Edwin J. Perkins

Cambridge University Press, 2006, c1999

  • : pbk

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Note

"First published 1999. This digitally printed first paperback version 2006"--T.p. verso

Includes bibliographical references (p. [273]-280) and index

Description and Table of Contents

Description

Wall Street to Main Street, first published in 1999, focuses on the spectacularly successful career of financier Charles Merrill (1885-1956), the founder of Merrill Lynch & Co., the world's largest brokerage and investment firm. Merrill was the most innovative entrepreneur in the United States financial services sector in the twentieth century and the most important figure in promoting common stocks as a prudent long-term investment vehicle for members of the American middle class. With more than 100 branch offices across the nation, his firm solicited millions of middle-class households and became famous for bringing Wall Street to Main Street in the post-World War II era. Today, American investors hold, either directly or indirectly through mutual funds, a greater percentage of common stocks in their financial portfolios than do the citizens of any other country. Based on archival sources, this book is the first biography published about the career of this major Wall Street figure.

Table of Contents

  • Introduction
  • 1. The return to Wall Street
  • 2. Growing up in Florida
  • 3. A Northern education
  • 4. The lure of New York
  • 5. Off to a flying start
  • 6. The booming twenties
  • 7. The Safeway decade
  • 8. Reform on Wall Street
  • 9. Third career: new strategies on Wall Street
  • 10. Testing new strategies: the war years
  • 11. Sharing power with Win Smith
  • 12. The postwar years, 1945-50
  • 13. Last years at the helm, 1951-56
  • 14. Merrill's legacy
  • Epilogue: Merrill Lynch in the 1990s
  • Appendix
  • Bibliography
  • Index.

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