Apparel product design & merchandising strategies
著者
書誌事項
Apparel product design & merchandising strategies
Pearson Prentice Hall, c2008
- タイトル別名
-
Apparel product design and merchandising strategies
大学図書館所蔵 件 / 全1件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references and index
内容説明・目次
内容説明
Using a broad to narrow focus, it explains the product development process, the decisions made at early stages, and how to relate a company's business strategy to products developed. Unique in its approach, it ties a fictional story into textbook narrative and uses an ongoing company project to engage students in their own product development activity. Each chapter is filled with company examples, web links, activities, and quotes that reveal the current industry environment and the skills needed to thrive in
目次
1. What is Product Development?
2. Developing Company Strategy
3. Developing Design and Business Goals
4. Product Development Planning
5. Setting the Stage: Design Process, Thinking, and Analysis
6. Readily Accessible Inspirational Resources
7. Search for Solutions: Inspirational Travel
8. Communicating Product Strategy: Themes and Resources
9. Color Selection and Development
10. Fabrics: The First Piece of the Merchandise Puzzle
11. Final Phase of Merchandising the Product Line
12. Finalizing the Product Line: Design and Production Review
13. Sales Meeting and Marketing Services
「Nielsen BookData」 より
