Apparel product design & merchandising strategies

著者

    • Regan, Cynthia L.

書誌事項

Apparel product design & merchandising strategies

Cynthia L. Regan

Pearson Prentice Hall, c2008

タイトル別名

Apparel product design and merchandising strategies

大学図書館所蔵 件 / 全1件

この図書・雑誌をさがす

注記

Includes bibliographical references and index

内容説明・目次

内容説明

Using a broad to narrow focus, it explains the product development process, the decisions made at early stages, and how to relate a company's business strategy to products developed. Unique in its approach, it ties a fictional story into textbook narrative and uses an ongoing company project to engage students in their own product development activity. Each chapter is filled with company examples, web links, activities, and quotes that reveal the current industry environment and the skills needed to thrive in

目次

1. What is Product Development? 2. Developing Company Strategy 3. Developing Design and Business Goals 4. Product Development Planning 5. Setting the Stage: Design Process, Thinking, and Analysis 6. Readily Accessible Inspirational Resources 7. Search for Solutions: Inspirational Travel 8. Communicating Product Strategy: Themes and Resources 9. Color Selection and Development 10. Fabrics: The First Piece of the Merchandise Puzzle 11. Final Phase of Merchandising the Product Line 12. Finalizing the Product Line: Design and Production Review 13. Sales Meeting and Marketing Services

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