Fundamentals of sport marketing
著者
書誌事項
Fundamentals of sport marketing
Fitness Information Tech, c2007
3rd ed
大学図書館所蔵 全3件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references (p. [327]-336) and index
収録内容
- 1. The sport business industry
- 2. The global market for the sport industry
- 3. Sport marketing theory
- 4. Sport marketing research
- 5. Segmentation, targeting, and positioning in sport business
- 6. Marketing information systems
- 7. The marketing mix and the sporting industry
- 8. The product in the sport industry
- 9. Pricing strategies for the sport industry
- 10. Marketing channels and distribution decisions in the sport business industry
- 11. Promotion in the sport industry
- 12. Media relations in sport
- 13. Marketing through endorsements and sponsorships
- 14. Using licensing and logos in the sport industry
- Appendix A: Sport business organizations contact information
- Appendix B: Sport business trade organizations
- Appendix C: Sport business industry trade publications
- Appendix D: Sport business academic journals and associations directory
- Appendix E: Sport marketing research briefs
- Appendix F: Examples of surveys and questionaires for research
内容説明・目次
内容説明
This book has become the standard by which other textbooks in the field are measured, and the third edition of this text once again raises that standard. The numerous updates and new material added throughout the book are based on the most up-to-date research and developments that have taken place in sport marketing, sport management, and the sport industry. As a result, "Fundamentals of Sport Marketing" is the most current, contemporary, and indispensable book on sport marketing that is available. To supplement the rich information in the textbook, case studies written about current topics relevant to each chapter have been added to this edition. In addition, the appendices contain directories of sport businesses, associations, trade publications, and academic journals; abstracts from recent research in sport marketing; and several examples of sport marketing research instruments.
目次
- The Sport Business Industry
- The Global Market for the Sport Industry
- Sport Marketing Theory
- Sport Marketing Research
- Segmentation, Targeting, and Positioning in Sport Business
- Marketing Information Systems
- The Marketing Mix and the Sporting Industry
- The Product in the Sport Industry
- Pricing Strategies for the Sport Industry
- Marketing Channels and Distribution Decisions in the Sport Business Industry
- Promotion in the Sport Industry
- Media Relations in Sport
- Marketing Through Endorsements and Sponsorships
- Using Licensing and Logos in the Sport Industry.
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