Fundamentals of sport marketing
著者
書誌事項
Fundamentals of sport marketing
Fitness Information Tech, c2007
3rd ed
大学図書館所蔵 件 / 全3件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references (p. [327]-336) and index
収録内容
- 1. The sport business industry
- 2. The global market for the sport industry
- 3. Sport marketing theory
- 4. Sport marketing research
- 5. Segmentation, targeting, and positioning in sport business
- 6. Marketing information systems
- 7. The marketing mix and the sporting industry
- 8. The product in the sport industry
- 9. Pricing strategies for the sport industry
- 10. Marketing channels and distribution decisions in the sport business industry
- 11. Promotion in the sport industry
- 12. Media relations in sport
- 13. Marketing through endorsements and sponsorships
- 14. Using licensing and logos in the sport industry
- Appendix A: Sport business organizations contact information
- Appendix B: Sport business trade organizations
- Appendix C: Sport business industry trade publications
- Appendix D: Sport business academic journals and associations directory
- Appendix E: Sport marketing research briefs
- Appendix F: Examples of surveys and questionaires for research
内容説明・目次
内容説明
This book has become the standard by which other textbooks in the field are measured, and the third edition of this text once again raises that standard. The numerous updates and new material added throughout the book are based on the most up-to-date research and developments that have taken place in sport marketing, sport management, and the sport industry. As a result, "Fundamentals of Sport Marketing" is the most current, contemporary, and indispensable book on sport marketing that is available. To supplement the rich information in the textbook, case studies written about current topics relevant to each chapter have been added to this edition. In addition, the appendices contain directories of sport businesses, associations, trade publications, and academic journals; abstracts from recent research in sport marketing; and several examples of sport marketing research instruments.
目次
- The Sport Business Industry
- The Global Market for the Sport Industry
- Sport Marketing Theory
- Sport Marketing Research
- Segmentation, Targeting, and Positioning in Sport Business
- Marketing Information Systems
- The Marketing Mix and the Sporting Industry
- The Product in the Sport Industry
- Pricing Strategies for the Sport Industry
- Marketing Channels and Distribution Decisions in the Sport Business Industry
- Promotion in the Sport Industry
- Media Relations in Sport
- Marketing Through Endorsements and Sponsorships
- Using Licensing and Logos in the Sport Industry.
「Nielsen BookData」 より
