Marketing today's academic library : a bold new approach to communicating with students

Author(s)

• Mathews, Brian (Brian Scott)

Bibliographic Information

Marketing today's academic library : a bold new approach to communicating with students

Brian Mathews

American Library Association, 2009

Note

Includes bibliographical references and index

Details

• NCID: BA91591479
• ISBN:
  • 9780838909843
• LCCN: 2008047408
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: xv, 171 p.
• Size: 23 cm
• Classification:
  • LCC : Z716.3
  • DC22 : 021.7
• Subject Headings:
  • LCSH : Academic libraries -- Marketing
  • LCSH : Academic libraries -- Public relations
  • LCSH : Libraries and students
  • LCSH : Advertising -- Libraries
  • MESH : Libraries
  • MESH : Public Relations
  • MESH : Marketing