New-product diffusion models

Author(s)

• Mahajan, Vijay
• Muller, Eitan
• Wind, Yoram J.

Bibliographic Information

New-product diffusion models

edited by Vijay Mahajan, Eitan Muller, Yoram Wind

（International series in quantitative marketing, 11）

Springer, [2008], c2000

[3rd printing]

Note

Differs from <BA51508276> in physical description

"Software information updated 2008"--T. p. verso

The Applications and Software section includes a Microsoft Excel-based software program. A free, 15 day trial access period for the updated software can be downloaded via the Internet.

Papers from a conference held in September 1998 at the Wharton School, University of Pennsylvania

"ISQM11"

Includes bibliographical references and index

Details

• NCID: BA91618520
• ISBN:
  • 9780792377511
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xi, 351 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.153
  • DC21 : 658.5/75
• Subject Headings:
  • LCSH : New products -- Mathematical models Congresses
  • LCSH : Product management -- Mathematical models Congresses
• Parent Bibliography ID:
  • BA0685130X