New-product diffusion models
著者
書誌事項
New-product diffusion models
（International series in quantitative marketing, 11）
Springer, [2008], c2000
[3rd printing]
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注記
Differs from <BA51508276> in physical description
"Software information updated 2008"--T. p. verso
The Applications and Software section includes a Microsoft Excel-based software program. A free, 15 day trial access period for the updated software can be downloaded via the Internet.
Papers from a conference held in September 1998 at the Wharton School, University of Pennsylvania
"ISQM11"
Includes bibliographical references and index
