The psychology of advertising

Author(s)

• Scott, Walter Dill
• Howard, Delton Thomas

Bibliographic Information

The psychology of advertising

by Walter Dill Scott

Dodd, Mead, 1931

Completely rev. / by D.T. Howard

Note

Bibliography: p. 248-300

Details

• NCID: BA91620657
• LCCN: 31025260
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xi, 300 p., [48] p. of plates
• Size: 21 cm
• Classification:
  • LCC : HF5822
• Subject Headings:
  • LCSH : Advertising
  • LCSH : Psychology, Applied