Critical marketing : contemporary issues in marketing

著者

書誌事項

Critical marketing : contemporary issues in marketing

edited by Mark Tadajewski and Douglas Brownlie

Wiley, c2008

  • : pbk

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注記

Includes bibliographical references and index

内容説明・目次

内容説明

Critical Marketing, edited by Tadajewski and Brownlie, brings together both the historical context and recent developments in critical marketing in a single concise text which includes seminal journal articles by leading experts. Critical Marketing is publishing at a time when there is an increasing emphasis on the need to view marketing practice in its wider political, cultural and social context and the desirability of studying the impact of marketing from multiple perspectives. Critical Marketing is essential reading for students and scholars in marketing, consumer research, cultural studies, sociology and psychology.

目次

Acknowledgements xi Chapter 1 Critical Marketing: A Limit Attitude 1 Mark Tadajewski and Douglas Brownlie Chapter 2 Rethinking the Development of Marketing 29 Mark Tadajewski and Douglas Brownlie Chapter 3 Prejudice V. Marketing? An Examination of some Historical Sources 33 Donald F. Dixon Chapter 4 Early Development of the Philosophy of Marketing Thought 45 D.G. Brian Jones and David D. Monieson Chapter 5 Consumer Sovereignty, Democracy, and the Marketing Concept: A Macromarketing Perspective 67 Donald F. Dixon Chapter 6 Critical Reflections on Consumer Research 85 Mark Tadajewski and Douglas Brownlie Chapter 7 Remembering Motivation Research: Toward an Alternative Genealogy of Interpretive Consumer Research 91 Mark Tadajewski Chapter 8 Evolution, Biology and Consumer Research: What Darwin Knew that We've Forgotten 131 Elizabeth C. Hirschman Chapter 9 Ethnopsychology: A Return to Reason in Consumer Behaviour 157 John O'Shaughnessy Chapter 10 Marketing and Society 183 Mark Tadajewski and Douglas Brownlie Chapter 11 Marketing, the Consumer Society and Hedonism 187 John O'Shaughnessy and Nicholas Jackson O'Shaughnessy Chapter 12 Antiglobal Challenges to Marketing in Developing Countries: Exploring the Ideological Divide 211 Terrence H. Witkowski Chapter 13 On Negotiating the Market? 245 Mark Tadajewski and Douglas Brownlie Chapter 14 Sustainable Marketing 253 Ynte K. van Dam and Paul A.C. Apeldoorn Chapter 15 An Ecofeminist Analysis of Environmentally Sensitive Women Using Qualitative Methodology: The Emancipatory Potential of an Ecological Life 271 Susan Dobscha and Julie L. Ozanne Chapter 16 Past Postmodernism? 301 Mark Tadajewski and Douglas Brownlie Chapter 17 Introspection as Critical Marketing Thought, Critical Marketing Thought as Introspection 311 Stephen J. Gould Chapter 18 The Function of Cultural Studies in Marketing: A New Administrative Science? 329 Adam Arvidsson Chapter 19 Thinking through Theory: Materialising the Oppositional Imagination 345 Pauline Maclaran and Lorna Stevens Chapter 20 Postcolonialism and Marketing 363 Gavin Jack Index 385

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