A Career in marketing, advertising and public relations

Author(s)

• Hart, Norman A.
• Lamb, Gilbert W.
• Robens, Alfred, Baron Robens
• CAM Foundation
• Institute of Marketing

Bibliographic Information

A Career in marketing, advertising and public relations

edited by Norman A. Hart and Gilbert W. Lamb ; foreword by Lord Robens of Woldingham

Heinemann, c1981

Note

"Published on behalf of the CAM Foundation and the Institute of Marketing"

Bibliography: p. 155

Includes index

Details

• NCID: BA91656869
• ISBN:
  • 0434907111
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xxiii, 164 p.
• Size: 22 cm
• Classification:
  • LCC : HM263
  • DC19 : 658.8/0023/41
  • DC19 : 659.2/023/41
• Subject Headings:
  • PRECIS : Great Britain. Marketing -- Career guides
  • PRECIS : Great Britain. Public relations -- Career guides
  • LCSH : Marketing -- Vocational guidance -- Great Britain
  • LCSH : Public relations -- Vocational guidance -- Great Britain