The cultural dimension of international business

著者

書誌事項

The cultural dimension of international business

Gary P. Ferraro

Prentice Hall, 2009, c2010

6th ed

大学図書館所蔵 件 / 全7件

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注記

Includes bibliographical references and index

内容説明・目次

内容説明

For junior/senior level undergraduate/graduate courses in Anthropology of Business, International Business, Applied Anthropology, International Marketing, and International Management. This is only book that demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business. The text takes a unique five-pronged approach to the study of the cultural environment of global business. It explores (1) such general concepts as culture, ethnocentrism, and culture change; (2) the nature of the communication process, both linguistic and nonverbal communication; (3) a typology of value contrasts that can be applied anywhere in the world to help diagnose potential breakdowns in business communication; (4) a number of ways of collecting relevant culture-specific data on any of the hundreds of different national cultures of the world; and (5) a set of valuable skills and competencies that are vital for becoming a world class business person.

目次

Preface 1. Cultural Anthropology and International Business Introduction: Global Connections The Anthropological Perspective Cultural Anthropology and Business Culture and International Business The Need for Greater Awareness of the Cultural Environment, International Competency-A National Problem 2. Culture and International Business: A Conceptual Approach Culture Defined Culture Is Learned Culture Influences Biological Processes Cultural Universals Economic Systems Marriage and Family Systems Educational Systems Social Control Systems Supernatural Belief Systems Cultural Change Ethnocentrism Cultures Are Integrated Wholes Some Precautions Corporations Also Have Cultures Maximize interaction/communication collaboration diversity Positive Turbulence Broadening Knowledge and Experiences Flat Organizational structure Cultural Differences in Business: Challenges and Opportunities Cross-Cultural Scenarios 3. Communicating across Cultures: Language The Need for Linguistic Proficiency in International Business Linguistic Diversity Language and Culture The Influence of Culture on Language The Influence of Language on Culture Language Mirrors Values Linguistic Style Language and Social Context Some Additional Complicating Factors Slang Euphemisms Proverbs Verbal Dueling Humor Conversational Taboos New Modes of Communication in the 21st Century Conclusion Cross-Cultural Scenarios 4. Communicating across Cultures: The Nonverbal Dimension The Nature of Nonverbal Communication Body Posture Hand Gestures Facial Expressions Gaze Proxemics Bodily Contact (Touching) Conclusion Cross-Cultural Scenarios 5. Contrasting Cultural Values The Individual-Collective Dimension How This Value Plays Out in the Two Types of Societies Implications for Business The Equality-Hierarchy Dimension How This Value Plays Out in the Two Types of Societies Implications for Business The Tough-Tender Dimension How This Value Plays Out in the Two Types of Societies Implications for Business The Uncertainty-Avoidance Dimension How This Value Plays Out in the Two Types of Societies Implications for Business The Time Dimension Precise versus Loose Reckoning of Time Sequential versus Synchronized Time Past, Present, and Future Orientations How This Value Plays Out in Different Types of Societies Implications for Business Conclusion Cross-Cultural Scenarios 6. Negotiating across Cultures The Nature of Cross-Cultural Negotiation Where to Negotiate Effective Strategies for International Negotiators Avoid Cultural Cluelessness Concentrate on Long-Term Relationships, Not Short-Term Contracts Focus on the Interests behind the Positions Avoid Overreliance on Cultural Generalizations Be Sensitive to Timing Remain Flexible Prepare Carefully Learn to Listen, Not Just Speak Be Realistic about How Others View Us Act Ethically and With Integrity The Use of Interpreters The Global Negotiator Cross-Cultural Scenarios 7. Coping with Culture Shock The Nature of Culture Shock Minimizing Culture Shock Cross-Cultural Scenarios 8. Developing Global Managers Selection Communication Skills Personality Traits Motivation Family Circumstances Cross-Cultural Training Repatriation Global Managers for the Twenty-First Century Cross-Cultural Scenarios Appendix A Cross-Cultural Scenario Discussions Appendix B Locating Relevant Cultural Information The Traditional Anthropological Approach Documentary Sources Useful in Developing a Cultural Profile Culture-Specific Associations Some Country-Specific Sources U.S. Government Sources Sources of Country-Specific News and Current Events The Electronic Library Human Resources for Culture-Specific Information One's Own Company Academia Foreign Trade Offices Private-Sector Consultants and Trainers The Search for Cultural Information upon Arrival In-Country Documentary Resources In-Country Human Resources Conclusion References Photo Credits Index

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