The cultural dimension of international business
著者
書誌事項
The cultural dimension of international business
Prentice Hall, 2009, c2010
6th ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
For junior/senior level undergraduate/graduate courses in Anthropology of Business, International Business, Applied Anthropology, International Marketing, and International Management.
This is only book that demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business. The text takes a unique five-pronged approach to the study of the cultural environment of global business. It explores (1) such general concepts as culture, ethnocentrism, and culture change; (2) the nature of the communication process, both linguistic and nonverbal communication; (3) a typology of value contrasts that can be applied anywhere in the world to help diagnose potential breakdowns in business communication; (4) a number of ways of collecting relevant culture-specific data on any of the hundreds of different national cultures of the world; and (5) a set of valuable skills and competencies that are vital for becoming a world class business person.
目次
Preface
1. Cultural Anthropology and International Business
Introduction: Global Connections
The Anthropological Perspective
Cultural Anthropology and Business
Culture and International Business
The Need for Greater Awareness of the Cultural Environment,
International Competency-A National Problem
2. Culture and International Business: A Conceptual Approach
Culture Defined
Culture Is Learned
Culture Influences Biological Processes
Cultural Universals
Economic Systems
Marriage and Family Systems
Educational Systems
Social Control Systems
Supernatural Belief Systems
Cultural Change
Ethnocentrism
Cultures Are Integrated Wholes
Some Precautions
Corporations Also Have Cultures
Maximize interaction/communication
collaboration
diversity
Positive Turbulence
Broadening Knowledge and Experiences
Flat Organizational structure
Cultural Differences in Business: Challenges and Opportunities
Cross-Cultural Scenarios
3. Communicating across Cultures: Language
The Need for Linguistic Proficiency in International Business
Linguistic Diversity
Language and Culture
The Influence of Culture on Language
The Influence of Language on Culture
Language Mirrors Values
Linguistic Style
Language and Social Context
Some Additional Complicating Factors
Slang
Euphemisms
Proverbs
Verbal Dueling
Humor
Conversational Taboos
New Modes of Communication in the 21st Century
Conclusion
Cross-Cultural Scenarios
4. Communicating across Cultures: The Nonverbal Dimension
The Nature of Nonverbal Communication
Body Posture
Hand Gestures
Facial Expressions
Gaze
Proxemics
Bodily Contact (Touching)
Conclusion
Cross-Cultural Scenarios
5. Contrasting Cultural Values
The Individual-Collective Dimension
How This Value Plays Out in the Two Types of Societies
Implications for Business
The Equality-Hierarchy Dimension
How This Value Plays Out in the Two Types of Societies
Implications for Business
The Tough-Tender Dimension
How This Value Plays Out in the Two Types of Societies
Implications for Business
The Uncertainty-Avoidance Dimension
How This Value Plays Out in the Two Types of Societies
Implications for Business
The Time Dimension
Precise versus Loose Reckoning of Time
Sequential versus Synchronized Time
Past, Present, and Future Orientations
How This Value Plays Out in Different Types of Societies
Implications for Business
Conclusion
Cross-Cultural Scenarios
6. Negotiating across Cultures
The Nature of Cross-Cultural Negotiation
Where to Negotiate
Effective Strategies for International Negotiators
Avoid Cultural Cluelessness
Concentrate on Long-Term Relationships, Not Short-Term Contracts
Focus on the Interests behind the Positions
Avoid Overreliance on Cultural Generalizations
Be Sensitive to Timing
Remain Flexible
Prepare Carefully
Learn to Listen, Not Just Speak
Be Realistic about How Others View Us
Act Ethically and With Integrity
The Use of Interpreters
The Global Negotiator
Cross-Cultural Scenarios
7. Coping with Culture Shock
The Nature of Culture Shock
Minimizing Culture Shock
Cross-Cultural Scenarios
8. Developing Global Managers
Selection
Communication Skills
Personality Traits
Motivation
Family Circumstances
Cross-Cultural Training
Repatriation
Global Managers for the Twenty-First Century
Cross-Cultural Scenarios
Appendix A Cross-Cultural Scenario Discussions
Appendix B Locating Relevant Cultural Information
The Traditional Anthropological Approach
Documentary Sources Useful in Developing a Cultural Profile
Culture-Specific Associations
Some Country-Specific Sources
U.S. Government Sources
Sources of Country-Specific News and Current Events
The Electronic Library
Human Resources for Culture-Specific Information
One's Own Company
Academia
Foreign Trade Offices
Private-Sector Consultants and Trainers
The Search for Cultural Information upon Arrival
In-Country Documentary Resources
In-Country Human Resources
Conclusion
References
Photo Credits
Index
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