E-business
著者
書誌事項
E-business
Course Technology, Cengage Learning, c2009
8th ed., international student ed
- タイトル別名
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Electronic business
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注記
Previous ed. published as: Electronic commerce. c2007
Includes bibliographical references and index
内容説明・目次
内容説明
E-Business, 8e, International Edition covers emerging online technologies and trends and their influence on the electronic commerce marketplace.
目次
1. Introduction to Electronic Commerce. 2. Technology Infrastructure: The Internet and the World Wide Web. 3. Selling on the Web: Revenue Models and Building a Web Presence. 4. Marketing on the Web. 5. Business-to-Business Strategies: From Electronic Data Interchange to Electronic Commerce. 6. Online Auctions, Virtual Communities, and Web Portals. 7. The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues. 8. Web Server Hardware and Software. 9: Electronic Commerce Software. 10. Security for Electronic Commerce. 11. Payment Systems for Electronic Commerce. 12. Planning for Electronic Commerce.
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