International business

著者

書誌事項

International business

Ricky W. Griffin, Michael W. Pustay

Pearson, c2010

6th ed., global ed

  • : pbk

大学図書館所蔵 件 / 全6件

この図書・雑誌をさがす

注記

Includes bibliographical references and indexes

"Pearson international edition" -- Back cover

内容説明・目次

内容説明

For International Business courses This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Successfully prepare students for the international marketplace. International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy. The sixth edition of this internationally popular text contains all the same core concepts while incorporating new and current topic coverage.

目次

I. THE WORLD'S MARKETPLACES. 1. An Overview of International Business. 2. Global Marketplaces and Business Centers. 3. Legal, Technological, and Political Forces. 4. The Role of Culture. 5. Ethics and Social Responsibility in International Business. II. THE INTERNATIONAL ENVIRONMENT. 6. International Trade and Investment Theory. 7. International Monetary System and the Balance of Payments. 8. Foreign Exchange and International Financial Markets. 9. Formulation of National Trade Policies. 10. International Cooperation among Nations. III. MANAGING INTERNATIONAL BUSINESS. 11. International Strategic Management. 12. Strategies for Analyzing and Entering Foreign Markets. 13. International Strategic Alliances. 14. International Organization Design and Control. 15. Leadership and Employee Behavior in International Business. IV. MANAGING INTERNATIONAL BUSINESS OPERATIONS. 16. International Marketing. 17. International Operations Management. 18. International Financial Management. 19. International Human Resource Management and Labor Relations.

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