Retail management : a strategic approach

著者

書誌事項

Retail management : a strategic approach

Barry Berman, Joel R. Evans

Prentice Hall, c2010

11th ed

大学図書館所蔵 件 / 全4件

この図書・雑誌をさがす

注記

Previous ed.: c2007

Includes bibliographical references and indexes

内容説明・目次

内容説明

For undergraduate and graduate retail management courses The text that helps students thrive in today's retailing industry. Without a pre-defined and well-integrated strategy, a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman/Evans' reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today's changing and complex retail environment. The eleventh edition of Retail Management: A Strategic Approach highlights how retailing has changed in the new millennium.

目次

Preface Acknowledgments PART ONE: AN OVERVIEW OF STRATEGIC RETAIL MANAGEMENT 1. An Introduction to Retailing 2. Building and Sustaining Relationships in Retailing 3. Strategic Planning in Retailing PART TWO: SITUATION ANALYSIS 4. Retail Institutions by Ownership 5. Retail Institutions by Store-Based Strategy Mix 6. Web, Nonstore-Based, and Other Forms of Nontraditional Retailing PART THREE: TARGETING CUSTOMERS AND GATHERING INFORMATION 7. Identifying and Understanding Consumers 8. Information Gathering and Processing in Retailing PART FOUR: CHOOSING A STORE LOCATION 9. Trading-Area Analysis 10. Site Selection PART FIVE: MANAGING A RETAIL BUSINESS 11. Retail Organization and Human Resource Management 12. Operations Management: Financial Dimensions 13. Operations Management: Operational Dimensions PART SIX: MERCHANDISE MANAGEMENT AND PRICING 14. Developing Merchandise Plans 15. Implementing Merchandise Plans 16. Financial Merchandise Management 17. Pricing in Retailing PART SEVEN: COMMUNICATING WITH THE CUSTOMER 18. Establishing and Maintaining a Retail Image 19. Promotional Strategy PART EIGHT: PUTTING IT ALL TOGETHER 20. Integrating and Controlling the Retail Strategy APPENDIXES A Careers in Retailing B About the Web Site That Accompanies Retail Management (www.prenhall.com/bermanevans) C Glossary NAME INDEX SUBJECT INDEX

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詳細情報

  • NII書誌ID(NCID)
    BA9175895X
  • ISBN
    • 9780136087588
  • 出版国コード
    us
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    Upper Saddle River, N.J.
  • ページ数/冊数
    xxviii, 654 p.
  • 大きさ
    29 cm
  • 分類
  • 件名
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