Managerial economics : economic tools for today's decision makers


Managerial economics : economic tools for today's decision makers

Paul G. Keat, Philip K. Y. Young

Prentice Hall, c2009

6th ed

大学図書館所蔵 件 / 3



Includes bibliographical references and index



The sixth edition of 'Managerial Economics' includes: a new chapter on the multinational corporation and globalization, new examples throughout the text, specific lists of learning objectives, and a greater focus on the application of regression analysis and forecasting to business problems.


Chapter 1. IntroductionChapter 2. The firm and its goalsChapter 3A. Supply and demandAppendix 3. The mathematics of supply and demandChapter 4. Demand elasticityAppendix 4. Applications of supply and demandChapter 5. Demand estimation and forecastingChapter 6. The theory and estimation of productionAppendix 6A. The production of servicesAppendix 6B. The multiple-input caseAppendix 6C. Expressing the production function with the use of calculusChapter 7. The theory and estimation of costAppendix 7A. A mathematical restatement of the short-run cost functionAppendix 7B. The estimation of costChapter 8. Pricing and output decisions: perfect competition and monopolyAppendix 8A. The use of calculus in pricing and output decisionsAppendix 8B. Break-even analysis (volume-cost-profit)Chapter 9. Pricing and output decision: monopolistic competition and oligopolyChapter 10. Special pricing practicesChapter 11. Game theory and asymmetric informationChapter 12. Capital budgeting and riskAppendix 12A. The value of a corporationChapter 13. The multinational corporation and globalizationChapter 14. Government and industry: challenges and opportunities for today's managerChapter 15. Managerial economics in actionPart 1. Beverage industry surveyPart 2. The business planning processAppendix 15A. Beverage industry executivesAppendix A. Statistical and financial tablesIndexOnline appendices Review of mathematical concepts used in managerial economics Linear programming Calculations for the time value of money Solutions to odd-numbered problems

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  • ISBN
    • 9780136040040
  • 出版国コード
  • タイトル言語コード
  • 本文言語コード
  • 出版地
    Upper Saddle River, N.J.
  • ページ数/冊数
    xxiii, 598 p.
  • 大きさ
    26 cm
  • 分類
  • 件名