Strategic management and competitive advantage : concepts and cases
著者
書誌事項
Strategic management and competitive advantage : concepts and cases
Prentice Hall, c2010
3rd ed
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注記
Previous ed.: c2008
Includes bibliographical references and indexes
内容説明・目次
内容説明
For courses in strategy and strategic management.
Core strategic management concepts without the excess.
Just the essentials-Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help students analyze cases and real business situations? This carefully crafted approach provides students with all the tools necessary for strategic analysis.
The third edition continues to be integrated around the highly successful VRIO framework while incorporating new opening cases and an entire chapter devoted to international management.
目次
PART 1: THE TOOLS OF STRATEGIC ANALYSIS
Chapter 1: What Is Strategy and the Strategic Management Process?
Chapter 2: Evaluating a Firm's External Environment
Chapter 3: Evaluating a Firm's Internal Capabilities
End-of-Part Cases 1:
1.1 Bally Total Fitness
1.2 Wal-Mart Stores Inc. in 2008
1.3 Harlequin Enterprises: The Mira Decision
1.4 True Religion and the Premium Jeans Industry
PART 2: BUSINESS-LEVEL STRATEGIES
Chapter 4: Cost Leadership
Chapter 5: Product Differentiation
End-of-Part Cases 2:
2.1 JetBlue
2.2 Nucor in 2005
2.3 The Levi's Personal Pair Proposal
2.4 Papa John's International, Inc.: 21st Century Growth Challenges
PART 3: CORPORATE STRATEGIES
Chapter 6: Vertical Integration
Chapter 7: Corporate Diversification
Chapter 8: Organizing to Implement Corporate Diversification
Chapter 9: Strategic Alliances
Chapter 10: Mergers and Acquisitions
Chapter 11: International Strategy
End-of-Part Cases 3:
3.1 eBay Customer Support Outsourcing
3.2 Nucleon, Inc.
3.3 Cooper Industries' Corporate Strategy (A)
3.4 Louis Vuitton Moet Hennessy: In Search of Synergies in the Global Luxury Industry
3.5 Extending the "Easy" Business Model
3.6 Ben & Jerry's-Japan
3.7 Aegis Analytical Corporation's Strategic Alliances
3.8 Activision Blizzard
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