Sponsorship : the newest marketing skill

Author(s)

• Head, Victor

Bibliographic Information

Sponsorship : the newest marketing skill

Victor Head

Woodhead Faulkner in association with the Institute of Marketing, [c1981]

Note

Includes index

Details

• NCID: BA91881300
• ISBN:
  • 0859411516
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge
• Pages/Volumes: ix, 116 p.
• Size: 25 cm
• Classification:
  • LCC : HF5827
  • DC19 : 658.8/2
• Subject Headings:
  • PRECIS : Great Britain. Sponsorship by business firms - For marketing
  • LCSH : Advertising -- Great Britain
  • LCSH : Performing arts sponsorship -- Great Britain