Consumer behavior : building marketing strategy

著者

• Hawkins, Del I.
• Mothersbaugh, David L

書誌事項

Consumer behavior : building marketing strategy

Del I. Hawkins, David L. Mothersbaugh

McGraw-Hill/Irwin, c2010

11th ed., international ed

注記

Includes bibliographies and indexes

• NII書誌ID(NCID): BA91884954
• ISBN:
  • 9780070171008
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston
• ページ数/冊数: xxii, 778 p.
• 大きさ: 26 cm.
• 付属資料: 1 CD-ROM (4 3/4 in.)
• 分類:
  • LCC : HF5415.33.U6
• 件名:
  • LCSH : Consumer behavior -- United States
  • LCSH : Market surveys -- United States
  • LCSH : Consumer behavior -- United States -- Case studies