Consumer behavior : building marketing strategy

Author(s)

• Hawkins, Del I.
• Mothersbaugh, David L

Bibliographic Information

Consumer behavior : building marketing strategy

Del I. Hawkins, David L. Mothersbaugh

McGraw-Hill/Irwin, c2010

11th ed., international ed

Note

Includes bibliographies and indexes

Details

• NCID: BA91884954
• ISBN:
  • 9780070171008
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xxii, 778 p.
• Size: 26 cm.
• Attached Material: 1 CD-ROM (4 3/4 in.)
• Classification:
  • LCC : HF5415.33.U6
• Subject Headings:
  • LCSH : Consumer behavior -- United States
  • LCSH : Market surveys -- United States
  • LCSH : Consumer behavior -- United States -- Case studies