Contemporary marketing : study guide to accompany

Author(s)

• Boone, Louis E.
• Kurtz, David L.
• O'Connor, Thomas S.

Bibliographic Information

Contemporary marketing : study guide to accompany

Louis E. Boone, David L. Kurtz

Harcourt College Publishers, c2001

10th ed

Note

Prepared by Thomas S. O'Connor

Details

• NCID: BB0006546X
• ISBN:
  • 0030314046
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Fort Worth
• Pages/Volumes: vi, 426 p.
• Size: 28 cm
• Classification:
  • NDC8 : 675
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Marketing