Strategy in advertising

Author(s)

• Bogart, Leo

Bibliographic Information

Strategy in advertising

Leo Bogart

（The Harbrace series in business and economics）（A Harbinger book, H073）

Harcourt, Brace & World, c1967

Note

Bibliography: p. 322-327

Details

• NCID: BB00097794
• LCCN: 67017508
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: ix, 336 p.
• Size: 21 cm
• Classification:
  • LCC : HF5821
  • DC19 : 659.1/11
• Subject Headings:
  • LCSH : Advertising
• Parent Bibliography ID:
  • BA03400982
  • BA01061208