Analyzing media messages : using quantitative content analysis in research

著者

    • Riffe, Daniel
    • Lacy, Stephen
    • Fico, Frederick

書誌事項

Analyzing media messages : using quantitative content analysis in research

Daniel Riffe, Stephen Lacy, Frederick G. Fico

Lawrence Erlbaum, 2005

2nd ed

  • cloth
  • pbk. : alk. paper

大学図書館所蔵 件 / 全2件

この図書・雑誌をさがす

注記

Includes bibliographical references (p. 219-232) and indexes

HTTP:URL=http://www.loc.gov/catdir/enhancements/fy0618/2004060652-d.html Information=Publisher description

HTTP:URL=http://www.loc.gov/catdir/enhancements/fy0634/2004060652-t.html Information=Table of contents only

内容説明・目次

内容説明

Analyzing Media Messages provides a comprehensive and comprehensible guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instruction on designing a content analysis study; and explores in depth research questions that recur in content analysis, in such areas as measurement, sampling, reliability, data analysis, validity, and technology. This Second Edition maintains the concise, accessible approach of the first edition while offering an updated discussion and new examples. The goal of this resource is to make content analysis understandable, and to produce a useful guide for novice and experienced researchers alike. Accompanied by detailed, practical examples of current and classic applications, this volume is appropriate for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass communication fields, political science, and other social and behavioral sciences.

目次

Contents: Preface. Introduction. Defining Content Analysis as a Social Science Tool. Designing a Content Analysis. Measurement. Sampling. Reliability. Validity. Data Analysis. Computers.

「Nielsen BookData」 より

詳細情報

ページトップへ