Marketing : the core

Author(s)

• Kerin, Roger A.
• Hartley, Steven W.
• Rudelius, William

Bibliographic Information

Marketing : the core

Roger A. Kerin, Steven W. Hartley, William Rudelius

McGraw-Hill Irwin, c2009

3rd ed

Note

Includes bibliographical references and indexes

Details

• NCID: BB00155697
• ISBN:
  • 9780073381060
• LCCN: 2008039064
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xli, 493 p.
• Size: 28 cm
• Attached Material: 90 cards
• Classification:
  • LCC : HF5415
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing