Buy-ology : how everything we believe about why we buy is wrong

Author(s)

• Lindström, Martin

Bibliographic Information

Buy-ology : how everything we believe about why we buy is wrong

Martin Lindstrom

Random House Business Books, 2009, c2008

Other Title

Buyology

Note

Includes bibliographical references (p. 225-229) and index

Details

• NCID: BB0020018X
• ISBN:
  • 9781847940131
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xi, 240 p.
• Size: 20 cm
• Classification:
  • DC22 : 658.834
• Subject Headings:
  • LCSH : Neuromarketing
  • LCSH : Consumer behavior
  • LCSH : Shopping -- Psychological aspects
  • LCSH : Marketing -- Psychological aspects