Supply chain management : strategy, planning, and operation

著者

    • Chopra, Sunil
    • Meindl, Peter

書誌事項

Supply chain management : strategy, planning, and operation

Sunil Chopra, Peter Meindl

Prentice Hall, c2010

4th ed

  • : casebound

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注記

Includes bibliographical references and indexes

内容説明・目次

内容説明

Illustrating the key drivers in effective supply chain management. Supply Chain Management illustrates the key drivers of good supply chain management in order to help readers understand what creates a competitive advantage. This text also provides strong coverage of analytic skills so that readers can gauge the effectiveness of the techniques described in the text. To better suit the importance of international business in today's world, the fourth edition contains increased coverage of global supply chain management.

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