Strategy and the business landscape
著者
書誌事項
Strategy and the business landscape
Prentice Hall, c2010
3rd ed
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
For MBA level strategy courses.
Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an analytical approach to strategy.
目次
Chapter 1. The Origins of Strategy
Chapter 2. Mapping the Business Landscape
Chapter 3. Creating Competitive Advantage
Chapter 4. Anticipating Competitive Dynamics
Chapter 5. Sustaining Superior Performance
Chapter 6. Choosing Corporate Scope
Chapter 7. Developing a Global Strategy
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