Strategy and the business landscape
Author(s)
Bibliographic Information
Strategy and the business landscape
Prentice Hall, c2010
3rd ed
Available at / 7 libraries
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Note
Includes bibliographical references and indexes
Description and Table of Contents
Description
For MBA level strategy courses.
Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an analytical approach to strategy.
Table of Contents
Chapter 1. The Origins of Strategy
Chapter 2. Mapping the Business Landscape
Chapter 3. Creating Competitive Advantage
Chapter 4. Anticipating Competitive Dynamics
Chapter 5. Sustaining Superior Performance
Chapter 6. Choosing Corporate Scope
Chapter 7. Developing a Global Strategy
by "Nielsen BookData"
