Cutlip & Center's effective public relations
著者
書誌事項
Cutlip & Center's effective public relations
Prentice Hall, c2009
10th ed
- タイトル別名
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Effective public relations
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注記
Rev ed. of : Effective public relations / Scott M. Cutlip, Allen H. Center, Glen M. Broom. 9th ed. c2006
Includes bibliographical references and index
内容説明・目次
内容説明
For courses in Introductory Public Relations.
Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.
In the new edition, Glen Broom continues the work of Cutlip and Center by providing the most up-to-date reference for students.
目次
PART I CONCEPT, PRACTITIONERS, CONTEXT, AND ORIGINS
Chapter 1 Introduction to Contemporary Public Relations
Chapter 2 Practitioners of Public Relations
Chapter 3 Organizational Settings
Chapter 4 Historical Origins
PART II FOUNDATIONS
Chapter 5 Professionalism and Ethics
Chapter 6 Legal Considerations
Chapter 7 Theory: Adjustment and Adaptation
Chapter 8 Theory: Communication and Public Opinion
Chapter 9 Internal Relations and Employee Communication
Chapter 10 External Media and Media Relations
PART III MANAGEMENT PROCESS
Chapter 11 Step One: Defining Public Relations Problems
Chapter 12 Step Two: Planning and Programming
Chapter 13 Step Three: Taking Action and Communicating
Chapter 14 Step Four: Evaluating the Program
PART IV THE PRACTICE
Chapter 15 Business and Industry
Chapter 16 Government and Politics
Chapter 17 Nonprofits, Trade Associations, and Non-Governmental Organizations
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