Business communication today

著者

書誌事項

Business communication today

Courtland L. Bovée, John V. Thill

Prentice Hall, c2009

10th ed

大学図書館所蔵 件 / 全3件

この図書・雑誌をさがす

注記

Includes bibliographical references and index

内容説明・目次

内容説明

For Business Communication courses. Real-world training for the business world of today and tomorrow. The field's leading text for more than two decades, Business Communication Today continues to provide the cutting-edge coverage that students can count on to prepare them for real business practice. Other textbooks release new editions that don't reflect their copyright year, training students in practices from the last decade. Bovee/Thill provides real-world training for the business world of today and tomorrow. Updated with a more interactive and conversational model called Business Communication 2.0, this edition introduces students to a vitally important way of thinking about communication, instructing them in the professional use of blogs, instant messages, wikis, twittering and other social media tools. Accompanied bymybcommlab - the online study tool that helps Professors transform Business Communication students into polished professionals ready to tackle the rigors of today's business landscape. Professors can ASSESS their students' English & grammar Skills and Students have the chance to PRACTICE the areas in which they are weak, and POLISH their Communication skills for the workplace.

目次

TABLE OF CONTENTS Prologue: Building a Career with Your Communication Skills Part 1: Understanding the Foundations of Business Communication Chapter 1: Achieving Success Through Effective Business Communication Chapter 2: Mastering Interpersonal Communication Chapter 3: Communicating in a World of Diversity Part 2: Applying the Three-Step Writing Process Chapter 4: Planning Business Messages Chapter 5: Writing Business Messages Chapter 6: Completing Business Messages Part 3: Crafting Brief Messages Chapter 7: Crafting Messages for Electronic Media Chapter 8: Writing Routine and Positive Messages Chapter 9: Writing Negative Messages Chapter 10: Writing Persuasive Messages Part 4: Supporting Messages with Quality Information Chapter 11: Finding, Evaluating, and Processing Information Chapter 12: Designing Visual Communication Part 5: Planning, Writing, and Completing Reports and Proposals Chapter 13: Planning Reports and Proposals Chapter 14: Writing Reports and Proposals Chapter 15: Completing Reports and Proposals Part 6: Designing and Delivering Oral and Online Presentations Chapter 16: Developing Oral and Online Presentations Chapter 17: Enhancing Presentations with Slides and Other Visuals Part 7: Writing Employment Messages and Interviewing for Jobs Chapter 18: Building Careers and Writing Resumes Chapter 19: Applying and Interviewing for Employment Appendix A: Format and Layout of Business Documents Appendix B: Documentation of Report Sources Appendix C: Correction Symbols Video Guide Handbook of Grammar, Mechanics, and Usage Answer Key References Acknowledgments Brand, Organization, Name, and Website Index Subject Index

「Nielsen BookData」 より

詳細情報

ページトップへ