Strategic marketing problems : cases and comments

著者

• Kerin, Roger A.
• Peterson, Robert A.

書誌事項

Strategic marketing problems : cases and comments

Roger A. Kerin, Robert A. Peterson

Prentice Hall, c2010

12th ed

• : casebound : alk.

注記

Includes bibliographical references and index

内容説明・目次

内容説明

"Strategic Marketing Problems: Cases and Comments "balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they've learned. Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targeting; Product and Service Strategy and Management; Integrated Marketing Communications Strategy and Management; Marketing Channel Strategy and Management; Pricing Strategy and Management; Marketing Strategy Reformulation: The Control Process; Global Marketing Strategy MARKET Relevant information and case studies for marketing executives and professionals.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BB00214570
• ISBN:
  • 9780136107064
• LCCN: 2009019796
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston
• ページ数/冊数: xi, 708 p.
• 大きさ: 29 cm
• 分類:
  • LCC : HF5415.135
  • DC22 : 658.8/02
• 件名:
  • LCSH : Marketing -- Decision making -- Case studies
  • LCSH : Marketing -- Management -- Case studies